Sage has a well-defined brand identity, but the goal of the campaign was to spark excitement and drive action, so we needed to push the boundaries slightly. I expanded their secondary color palette into a set of gradients and introduced a smooth, glowy design motif to convey energy and momentum throughout the campaign.

Because I was working from raw data, I had to determine the clearest, simplest ways to visualize each dataset while still staying consistent with the campaign’s visual identity. I also made sure the data representations varied enough so that each page felt distinct rather than repetitive. To break up the heavier information sections, I added more visually engaging quote pages and divider spreads, using custom graphics built from the campaign’s design system to keep the overall document dynamic and readable.