AirFrance-KLM Group Presentation
In a significant partnership opportunity with AirFrance-KLM Group, I led the charge to create an impressive and compelling pitch deck. The goal was to mimic the client’s visual identity to showcase our alignment, while keeping the design exciting and expressing our own creative abilities. Collaborating closely with our team for content notes, the final presentation served as a powerful tool to showcase our company's potential and secure a fruitful partnership with AirFrance-KLM Group.
PLEASE NOTE: Below are some extracted slides of this presentation. Identifying information has been replaced with placeholder text in accordance with confidentiality requirements.
Credits: Visual identity, art direction, asset creation
My Process
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The first step was to gain an extensive understanding of any existing AirFrance-KLM branding systems. The key was not only understanding the group’s brand, but the disparate qualities of the 3 brands that sit under the group umbrella.
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The design process relied heavily on cross-departmental collaboration. I received many rounds of feedback from sales team members and subject matter experts alike and incorporated edits while retaining my vision for the project.
